LUXURY AND
MUSCHIERI DELLA SERENISSIMA
THE FIRST PERFUMERS IN THE WORLD
Born from a desire to celebrate the pioneers of fragrance, our brand sheds light on “I Muschieri della Serenissima,” the world’s first masters of alcoholic perfumery. These visionary alchemists crafted a revolutionary blend that captivated the courts of Europe.
“I Muschieri della Serenissima” revolutionized perfumery by merging the rich, oily balms of the Orient with fragrant essences and alcoholic substances. Their brilliance lay in diluting these precious essences in “acquavite” (a type of raw brandy) instead of relying on traditional oil-based formulas. This innovation not only enhanced preservation but also paved the way for unprecedented accessibility of perfume.
Exquisite Murano glass bottles, crafted by the island’s master glassmakers, housed these captivating fragrances. This collaboration ensured the beauty of the perfume matched its revolutionary essence. The “Muschieri” creations became coveted treasures, readily available to sovereigns, nobles, and all those who could reach the “Serenissima” (Venice) by sea.
THE “MUSCHIERI” TODAY
MUSCHIERI VENEZIA, THE BRAND TODAY BETWEEN PAST, PRESENT AND FUTURE
Muschieri Venezia, custodian of the revered “Muschieri della Serenissima” heritage, intricately weaves captivating narratives within luxurious fragrances. Renowned globally for its commitment to excellence, the brand celebrates Venetian roots with unparalleled dedication to handcrafted elegance. Each product exudes refinement and sophistication, appealing to discerning connoisseurs.
Immerse yourself in the exquisite legacy of Venetian perfumery, where each scent tells a story of luxury, heritage, and timeless elegance, tailored for the modern connoisseur.
VENICE FLAGSHIP STORE CASTELLO
THE FULL EXPERIENCE OF MUSCHERI IN THE CASTELLO BOUTIQUE
The Muschieri Venezia flagship concept is a single-brand company project, inside the store you can experience the whole experience of our fragrances. A unique architectural design fully recalls the extraordinary Venetian elegance. The stuccos, the Carrara marbles and the colors of the Serenissima will olfactorily transport you to the perfumed world of Muschieri Venezia. This boutique far 150 meters from the St. Mark Basilica in the beating heart of tourism in the historic centre.
Phone: +39 041-934-3895
E-mail: flagshipvenezia@muschieri.com
VENICE FLAGSHIP STORE FREZZERIA
THE LUXURY BOUTIQUE IN THE VENETIAN FASHION DISTRICT
The second boutique in Venice, in the heart of the city’s luxury shopping, is a concentration of design and beauty. An architectural project different from the first flagship store which focuses on materials and colours. Inside, the possibility of having a complete experience of the perfumery products and the new Saoneri 1565 high-end soap products.
Phone: +39 041-099-5699
E-mail: flagshipvenezia@muschieri.com
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